California Definitive / A luxury lifestyle retail brand


A retail venture required a new identity as part of it’s expansion into the student lifestyle market. A big launch was planned to introduce the new brand and a variety of marketing products had to be designed and created. As part of the launch the company gave away a bag of complimentary toiletries that had to be designed to match the rest of the brand. It was essential that all products fit in with the brands ‘luxury’ image.


  • Branding
  • Portfolio
  • Product Designs


Recent Work