California Definitive / A luxury lifestyle retail brand

Description

A retail venture required a new identity as part of it’s expansion into the student lifestyle market. A big launch was planned to introduce the new brand and a variety of marketing products had to be designed and created. As part of the launch the company gave away a bag of complimentary toiletries that had to be designed to match the rest of the brand. It was essential that all products fit in with the brands ‘luxury’ image.

Features

  • Branding
  • Portfolio
  • Product Designs


 

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